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Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts

28 April 2008

A message for the future

A friend of mine sent this to me today.

I have grown a little older and more cynical - and never was it clearer than while I watched this video. I assumed, as it started, that it was going to be a joke of some kind... most of the videos I get sent these days are, after all.

Then, as I watched and realised it wasn't a joke, I wanted nothing more than to be able to laugh at it. Whatever it was that was coming, I wanted it to be silly, saccharine... an inadvertent joke, with itself as the punch line.

But finally, as I got further, I realised just how important this video was...

No matter how jaded you are... no matter how many times you've made the argument "but it's more complicated than that"... this video, this message, is the point we should all start from.

We pass off sentiments such as this as "simple", "too broad". We ignore such advice by saying such things as:
  • we need to think about the bigger picture
  • the economy is important too
  • it's just not that simple
All of these statements are true. But, it is no less true or more broad sweeping to say:
  • we create enough food for everyone in the world
  • we aren't trying hard enough
  • "we shouldn't break what we can't fix"
This message, in the video below, is where it all starts - the big picture, the simple dream, from a clear thinking child's perspective.

This is a message from 1992... I thought it was filmed today when I first saw it... and the really sad message there is, a child could tell us all of this 16 years ago and we're still not listening.